Our son, Alexander, is a successful adult and is living comfortably in New York.
We still get his mail occasionally. That's how the latest issue of Inc. magazine entered our house.
I cannot imagine Alex or any other actual businessman or woman, or entrepreneur, reading this periodical.
I cannot imagine Alex or any other actual businessman or woman, or entrepreneur, reading this periodical.
Inc. reminds me of Men's Health published by Rodale Inc.
A magazine about mens' health would certainly be welcome. It would concentrate on aging, diet, obesity, anti-depressants, high blood pressure, cancer of all kinds, infectious diseases, genetics, dental health, and the latest advances in medicines, drugs, sports medicine, and exercise advice from primary sources.
A magazine about mens' health would certainly be welcome. It would concentrate on aging, diet, obesity, anti-depressants, high blood pressure, cancer of all kinds, infectious diseases, genetics, dental health, and the latest advances in medicines, drugs, sports medicine, and exercise advice from primary sources.
This version of Men's Health would be a lighter New England Journal of Medicine, with a wry columnist, a few news stories, and some photos.
As it is, Men's Health, Rodale edition, is not intended for its readers. Articles are about young successful actors, athletes, models and other handsome, trim men. These characters are presented as successful executives or middle managers who want to get ahead.
Any actual news about men and health that somehow gains access to Men's Health is there by accident.
Likewise, Inc. is supposedly for middle and junior executives, entrepreneurs, and business owners of cool merchandise. Who reads it? Certainly not real executives or entrepreneurs.
No, the readership is made up of tired old coots who wish they were scions of industry. Just as the people who read Men's Health are flabby losers who want to feel sharp. Like all magazines it's cover features lists of numbers: 8 ways to tell if you're poor, 12 things to tell your psychiatrist; 3 signs she's cheating on you, etc.
I have a feeling Inc. is no more.
Pity.
No, the readership is made up of tired old coots who wish they were scions of industry. Just as the people who read Men's Health are flabby losers who want to feel sharp. Like all magazines it's cover features lists of numbers: 8 ways to tell if you're poor, 12 things to tell your psychiatrist; 3 signs she's cheating on you, etc.
I have a feeling Inc. is no more.
Pity.
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